Many businesses use multiple channels to grow their business, but many of them struggle to measure their ROAS for individual channels let alone effective allocation of budgets across channels to optimise customer value. We have learnt through vast experience how to manage, monitor, measure and optimise channels individually or overall to deliver outstanding ROAS.
With overall Channel Optimisation we help our e-Commerce and Omni-Channel clients by:
- Review and Analysis of individual existing channels both online and offline and their roles in the purchase journey.
- Review and analysis of attribution and assisted channel interactivity both online and offline
- Optimisation of channel budgets and allocations through out the purchase funnel
With individual Channel Optimisation we help our clients by:
- Qualifying of channel setup and channel creatives, making sure you get the maximum benefit out of all listings.
- Monitoring and measuring individual creatives and product feeds
- Optimising individual creatives and product feeds based on Conversions, ROAS and ROI
- Ensuring all creatives and products promoted are delivering quality ROAS
We can also improve your Conversion Rate Optimisation (CRO) using the following methods:
We also offer our clients fully managed marketing services, this helps our clients reduce their requirement to employ, maintain and train staff, all while ensuring they are getting the best possible result from people who are experience and focused on delivering results. To find out more about our fully managed service click here.